Networking Nuggets

Keith: 00:38

Hi. I'm Keith, and welcome to Networking Nuggets. Let's start with a question. How many people do you know on LinkedIn? A 100?

Keith: 00:53

A 5,000? Now here's a more important question. How many of those people would actually take your call tomorrow? I think one of the biggest misunderstandings in networking is the belief that success comes from collecting as many contacts as possible. People attend events, add connections, swap business cards and then leave feeling productive.

Keith: 01:35

But networking isn't Pokemon. You don't win by collecting them all. Because having lots of contacts isn't the same as having lots of relationships. A contact knows your name, a relationship knows your story

Intro: 01:56

and there's a huge difference.

Keith: 02:01

Think about the people who've referred work to

Intro: 02:03

you or introduced opportunities or helped solve problems.

Keith: 02:12

Chances are they weren't complete strangers. There was already some level of relationship there. Because referrals are built on trust. Opportunities are built on trust. Recommendations are built on trust and trust takes time.

Keith: 02:40

I see people rushing from conversation to conversation trying to meet everyone in the room. Meanwhile they're missing the opportunity to build a deeper connection with someone right in front of them. I'd rather have 10 people who genuinely know me than 500 people who vaguely remember meeting me once. Next time you attend a Networking event don't focus on how many people you meet. Focus on one good conversation.

Keith: 03:22

One meaningful connection. One follow-up. That alone can transform your results. Some of the best opportunities in my life didn't come from the biggest rooms. They came from the deeper conversations.

Keith: 03:48

Networking isn't about collecting contacts. It's about creating connections. Because contacts fill databases but relationships create opportunities. If you found this week's episode useful make sure you follow or subscribe and if you want more check out Networking Nuggets on LinkedIn it's my weekly newsletter where I share deeper insights every Wednesday but also do check out my new book From Auckland to Connected available now on Amazon. Until next time keep connecting.

Keith: 04:36

Networking Nuggets is a Think of Something Publishing production.